When compiling this year’s Pizza Power Report, three themes kept appearing again and again: quality ingredients, technology and the youth culture. Consumers are increasingly insisting on the freshest, healthiest ingredients, a trend driven largely by younger segments of consumers, who also demand the highest technology available to facilitate ease of ordering and delivery.
But, despite evolving approaches and consumer demands, the state of the pizza industry is strong. According to a Technomic study, 83% of consumers eat pizza at least once per month. According to PMQ’s 2018 Industry Census, 60.47% of respondents reported an increase in sales over the previous year. Internationally, pizzerias are thriving, with a five-year fore-casted growth rate of 10.7%.
Read the rest of this report at https://www.pmq.com/the-2019-pizza-power-report-a-state-of-the-industry-analysis/
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